ProfitLensa

Know exactly what to charge — before the payment processor takes its cut.

Enter your cost and target margin. See the price to charge, and how much you'd need to change it depending on how your customer pays.

%
Margin is profit ÷ price. Markup is profit ÷ cost. A 30% markup is only about a 23% margin.
Defaults are typical published rates — edit them to match your actual account, since real rates vary by country and card type.
Charge your customer
$0.00
Processor takes $0.00
You keep $0.00 profit

Same margin, different payment method

This is what changes when the same customer pays a different way.

Method Fee Charge

Why this, and not a generic margin calculator

Most pricing calculators stop at cost and margin. But if a customer pays by card, roughly 3% of what you charge never reaches your account — and that percentage is different for PayPal, Mobile Money, or a bank transfer. If you price the same across every channel, you're quietly accepting a smaller margin on whichever one costs more. ProfitLensa makes that difference visible before you set the price, not after you reconcile your books.

See this automatically, for every sale you make

illico Book tracks your real revenue, processing fees, and true margin as transactions come in — from Stripe, PayPal, Mobile Money, and more — so you're not recalculating this by hand each time you set a price.

Track it in illico Book

Need help with pricing, bookkeeping or taxes?

illico AS & TC is the accounting and tax firm behind illico Book: bookkeeping, payroll, tax preparation and business advice.

Talk to an accountant

Saved scenarios and per-product pricing are coming next

Leave your email and we'll let you know when you can save multiple products, import your real processor rates, and compare them side by side.

Thanks — we'll be in touch when it's ready.